Hrvatsko društvo ekonomista

ARTICLES ::: AUTHORS ::: ARTICLES SEARCH

March 2013. ::: Vol.64 No. 01

Anita Talaja

ADAPTIVE CAPABILITIES, COMPETITIVE ADVANTAGE AND COMPANY’S PERFORMANCE Prethodno priopćenje Purpose of this study is to identify the relationship between adaptive capabilities, competitive advantage and business performance. Relevant theoretical and empirical findings are analyzed with the aim of developing conceptual model that integrates researched variables. Proposed model is empirically tested and verified on a sample of Croatian companies from all industries. Results indicate that there is direct effect of adaptive capability on competitive advantage, but also indirect effect, mediated by performance. The research results highlight the importance of the adaptive capabilities, i.e. customer analysis, market analysis, competitor analysis, allocation of resources and quick response to market changes, for company’s success. - Puni tekst: pdf (226 KB), Hrvatski, Str. 49 - 63

ADAPTIVE CAPABILITIES, COMPETITIVE ADVANTAGE AND COMPANY’S PERFORMANCE

Prethodno priopćenje

Purpose of this study is to identify the relationship between adaptive capabilities, competitive advantage and business performance. Relevant theoretical and empirical findings are analyzed with the aim of developing conceptual model that integrates researched variables. Proposed model is empirically tested and verified on a sample of Croatian companies from all industries. Results indicate that there is direct effect of adaptive capability on competitive advantage, but also indirect effect, mediated by performance. The research results highlight the importance of the adaptive capabilities, i.e. customer analysis, market analysis, competitor analysis, allocation of resources and quick response to market changes, for company’s success.

Puni tekst: pdf (226 KB), Hrvatski, Str. 49 - 63