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ARTICLES ::: AUTHORS ::: ARTICLES SEARCH

December 2000. ::: Vol.51 No.11-12

    Fran Renko

POSSIBLE IMPLEMENTATION OF MODEL “BALANCED SCORECARD” IN THE FINANCIAL INSTITUTIONS AREA: CASE FROM CROATIAN BUSINESS PRACTICE

Izvorni znanstveni članak

Positive results of a concept called “Balanced Scorecard” that have been achieved in developed economies induced the author to investigate its possible implementation in the financial institutions area. Functioning as a base for the implementation of new market-orientated business strategy Model measures performance across four basic perspectives: financial, customer, internal business processes and learning and growth.

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Puni tekst (Hrvatski) Str. 1239 - 1255 (pdf, 211.13 KB)