Hrvatsko društvo ekonomista

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August 2001. ::: Vol.52 No.07-08

Zlatko Lacković

SPECIAL QUALITIES OF PRODUCTS AS AN ESSENTIAL ELEMENT OF MARKETING MIXTURE IN ARCHITECTURE Izvorni znanstveni članak Architecture is economic activity, especially in countries in transition, which considerably participates in renewal and development. This activity has more specific characteristics in relation to the rest of economy. The main particularity refers to product as the element of marketing mixture. Therefore a special attention should be paid to product in architecture, especially to quality and other characteristics, especially development of product. - Puni tekst (Hrvatski) Str. 873 - 887 (pdf, 251.69 KB)

SPECIAL QUALITIES OF PRODUCTS AS AN ESSENTIAL ELEMENT OF MARKETING MIXTURE IN ARCHITECTURE

Izvorni znanstveni članak

Architecture is economic activity, especially in countries in transition, which considerably participates in renewal and development. This activity has more specific characteristics in relation to the rest of economy. The main particularity refers to product as the element of marketing mixture. Therefore a special attention should be paid to product in architecture, especially to quality and other characteristics, especially development of product.

Puni tekst (Hrvatski) Str. 873 - 887 (pdf, 251.69 KB)