Hrvatsko društvo ekonomista

ARTICLES ::: AUTHORS ::: ARTICLES SEARCH

September 2005. ::: Vol.56 No.09

Ljiljana Božić

MULTINATIONAL DIFFUSION OF INNOVATION Pregledni rad This paper reviews the literature in the field of multinational diffusion of innovation. Research in this field has begun recently and there are still many aspects of diffusion of innovation on international level to be studied. Need for the research of this kind is strongly encouraged by contemporary business conditions that enhance introduction of new products into international market. Along with the review of literature, article presents the comparison of diffusion models and future research directions. innovation; multinational diffusion models; international market. Puni tekst (Hrvatski) Str. 671 - 683 (pdf, 204.8 KB)

MULTINATIONAL DIFFUSION OF INNOVATION

Pregledni rad

This paper reviews the literature in the field of multinational diffusion of innovation. Research in this field has begun recently and there are still many aspects of diffusion of innovation on international level to be studied. Need for the research of this kind is strongly encouraged by contemporary business conditions that enhance introduction of new products into international market. Along with the review of literature, article presents the comparison of diffusion models and future research directions.

innovation; multinational diffusion models; international market.

Puni tekst (Hrvatski) Str. 671 - 683 (pdf, 204.8 KB)