Hrvatsko društvo ekonomista

ARTICLES ::: AUTHORS ::: ARTICLES SEARCH

July 2006. ::: Vol.57 No.05-06

Sanda Renko

CREATING OF DYNAMIC STORE CHOICE MODEL Izvorni znanstveni članak The store choice process is the function of a set of consumer characteristics and sto-re attributes. There is a wide range of attributes which are important to consumers when deciding where to shop. Those attributes interact between each other and with the store choice process as well. In order to make the process more understandable, various store choice models were developed. The main purpose of this paper is to identify the attributes of store choice which are the most important for the Croatian consumers. Also, the author tries to discover the manner and intensity by which specifi c attributes affect the process of decision making and to develop the model which consists of those attributes. Croatian retailers can use this model to create strategy which will help them to attract consumers better than their competitors and to obtain competitive advantage on the market. store choice model; retailing; consumer Puni tekst (Hrvatski) Str. 321 - 343 (pdf, 388.94 KB)

CREATING OF DYNAMIC STORE CHOICE MODEL

Izvorni znanstveni članak

The store choice process is the function of a set of consumer characteristics and sto-re attributes. There is a wide range of attributes which are important to consumers when deciding where to shop. Those attributes interact between each other and with the store choice process as well. In order to make the process more understandable, various store choice models were developed. The main purpose of this paper is to identify the attributes of store choice which are the most important for the Croatian consumers. Also, the author tries to discover the manner and intensity by which specifi c attributes affect the process of decision making and to develop the model which consists of those attributes. Croatian retailers can use this model to create strategy which will help them to attract consumers better than their competitors and to obtain competitive advantage on the market.

store choice model; retailing; consumer

Puni tekst (Hrvatski) Str. 321 - 343 (pdf, 388.94 KB)