Tihomir Vranešević - Hrvatsko društvo ekonomista

Tihomir Vranešević

ADVANCING BRAND ORIGIN CONCEPT THROUGH THE REVERSE COUNTRY OF ORIGIN EFFECT: THE CASE OF GENERATION Z

(str. 32-61)

Tihomir Vranešević , Ana Pušić, Miroslav Mandić

Prethodno priopćenje

CHALLENGES OF NAVIGATING BRANDS THROUGH SOCIAL MEDIA – MARKETING MANAGERS POINT OF VIEW

(str. 413-430)

Tajana Marušić, Tihomir Vranešević

Prethodno priopćenje

RECENT TENDENCIES IN DEVELOPMENT OF MARKETING – ATTENTION ON DIRECT MARKETING

(str. 619 - 640)

Stjepan Dvorski, Tihomir Vranešević, Damir Dobrinić

Pregledni rad