Wiwiek Rabiatul Adawiyah

THE ROLE OF CONSUMER HOPE, POSITIVE EMOTIONAL ADVERTISING, AND MULTI-CONTEXT NUMBERS IN DEVELOPING PURCHASE INTENTION AND WORD OF MOUTH OF ECO-EFFICIENT PRODUCT

(str. 390-414)

Tri Esti Masita, Pramono Hari Adi, Wiwiek Rabiatul Adawiyah, Faizal Wihuda

Prethodno priopćenje

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