Hrvatsko
društvo
ekonomista

Heinzelova 4a
Zagreb 10000
tel. 01/46 00 888
fax. 01/46 50 366
e-mail: hde@ingbiro.hr

facebook

ARTICLES ::: AUTHORS ::: ARTICLES SEARCH

December 2000. ::: Vol.51 No.11-12

    Ariana Nefat
    Alen Belullo

DEGREE OF INFLUENCE OF APPLIED MARKETING CONCEPTON PROFITABILITY OF COMPANY

Izvorni znanstveni članak

In their study the autors examined the degree of influence that applied marketing concept has on the profitability of a company expressed through ROA. The marketing concept is an universally acceptable philosophy for companies in Croatia which have been researched. The results of this research, which confirms the hypothesis of the study ,clearly shows that the acceptance of a marketing concept increases profitability for companies.

-

Puni tekst (Hrvatski) Str. 1210 - 1228 (pdf, 157.32 KB)