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ARTICLES ::: AUTHORS ::: ARTICLES SEARCH

Studeni 2005. ::: Vol.56 No.11

    Sanda Renko
    Biljana Crnjak Karanović
    Clifford J.Shultz II

EVOLVING FOOD MARKETING SYSTEMS IN RECOVERING ECONOMIES: SOME LESSONS FROM CROATIA'S GAVRILOVIĆ AND EMERGING ‘OLDIES-BUT-GOODIES’

Izvorni znanstveni članak

A well-functioning food marketing system contributes greatly to domestic socio-economic development and global connectivity during periods of recovery and/or transition. Gavrilović, an established and historically successful company, i.e., an “Oldie-but-Goody,” is a case study in survival and adaptation; ultimately perhaps a model for other food marketing companies that must overcome rigorous geographical, social, political and economic challenges. This paper discusses food marketing systems and their development, provides a brief overview of Croatia’s food marketing system, and shares some lessons and best practices from Gavrilović.

Puni tekst (Engleski) Str. 996 - 1012 (pdf, 259.96 KB)